23 Mar Spotlight on Wiivv
Founded in 2014, Vancouver-based Wiivv creates custom, 3-D printed footwear using body-perfect capture technology. Wiivv Custom Fit Footwear is accessible to everyone via a smartphone and delivers in 7 days. Wiivv uses advanced computer vision and its products are clinically-validated to promote better body alignment, reduce fatigue and risk of injury
How many employees currently work at your company?
Describe the culture at your company.
We celebrate our wins and have each other’s back. We understand that a team can only succeed if there is trust, and trust can only be gained when there is transparency. Details matter to us, our manufacturing efficiency and great product design are evidence of this. Perseverance and resilience is in our DNA, and so the #KeepGoing ethos is seen everywhere at Wiivv.
What does your team do to support/grow that culture?
We take the time to acknowledge achievements on a daily basis. Transparency starts by communicating the minute details of our go-forward strategy before rushing into execution with the whole team. We provide an open forum for new ideas through hack nights, brainstorms, and such. Products are rigorously tested and we take a scientific approach to everything – random guesses have no place here – so the product experience and product quality is always sound and based on facts. The #KeepGoing ethos is supported by the journey the team has endured – it’s one of resiliency. Telling that story over and over is what prepares us to flow through obstacles as they come.
When your employees talk about your company, what do they brag about?
Being able to work on a product and vision that indisputably makes peoples lives better. It’s not a gimmick and we hate BS.
Describe your most recent achievement.
Developing what will be our third product, and our first standalone custom footwear product, launching this Spring.
What kinds of roles are you hiring for?
Marketing, sales and brand-building. We want to invest in our brand for its long-term value. We want to build a strong retail sales channel.
What kinds of people are you looking for?
We’re looking for experts in fashion, retail, and brand to help us achieve the aforementioned. People who’ve grown a consumer brand multi-channel are what we seek.
10. What is your company goal for the coming year?
To make a big success of our upcoming third product launch, our first standalone custom footwear product and secure the partnerships to facilitate scale and demand.