HyperGlobal provides Canadian technology companies with the support needed to successfully enter new global markets through expert market research and outbound trips to strategic countries around the world. Leverage BC Tech’s expertise and network to accelerate your transition into international markets.
In-Market Customer Discovery
Going global and exploring new markets is crucial in scaling your business. BC Tech’s In-market Customer Discovery program helps you validate if you have the right product for the right market with the right business model. BC Tech engages local sales agents in your target market to conduct primary research with your potential customers.
Outbound Market Trips: Build International Connections
BC Tech introduces your company to end customers, channel partners and government agencies to streamline access to global markets. Trips are focused on a specific industry subsector tailored to the target market and participating companies. BC Tech actively partners with Canada’s Trade Commissioner Service to provide:
- One-on-one meetings with high-level decision makers
- Industry trade shows and conferences
- Networking receptions with key industry players
- Travel assistance funding
With this targeted approach, our program ensures participating companies make the connections needed to take their business to the next level.
A travel subsidy is provided up to 75%.
Upcoming Outbound Trips
Target Market(s): Germany, Turkey
Specific Activity Date(s): 2020/09/21-25
Description: This sub-sector goes by many names, Smart Manufacturing, Industrial Internet of Things, Industry 4.0 but represents a significant Canadian strength in a sizeable and growing market. Germany remains committed to maintaining its global dominance in advanced manufacturing and represents a market with many early adopters of productivity-enhancing IoT solutions. The association will recruit SMEs with smart manufacturing solutions for a week-long program of B2B meetings, networking events and to attend Industry of Things World in Berlin. The group will then travel to Turkey for targeted meetings with potential customers and partners in the manufacturing sector.
Target Market(s): Spain, Portugal
Specific Activity Date(s): 2020/11/16-19
Description: With now over half the world’s population living in urban centres smart city solutions have never been in such high demand. BC Tech will capitalize on this trend by taking 5 Canadian smart city solution providers to Portugal for B2B meetings and then attending the Smart City Expo World Congress in Spain. The SCEWC is a global event with 24,000 attendees from 146 countries including delegates from 700+ cities. This activity will connect smart city companies with buyers and channel partners through B2B meetings.
Target Market(s): France, Switzerland
Specific Activity Date(s): Digital Health in France/Switzerland 2021/01/26-29
Description: The ageing population trend represents a significant opportunity for Canada’s Digital Health companies. In Europe, for example, the share of people over 65 will rise from 29.6% in 2016 to 51.2% in 2070. To address this trend many products and services using different technologies, including home automation, sensors and connected objects will be required. This activity will connect digital health companies with buyers and channel partners at a targeted AgeingFit conference in France followed by B2B meetings with the healthcare ecosystem in Switzerland. AgeingFit is the first European partnering event dedicated to innovation partnerships in the healthy ageing sector, gathering healthcare buyers, researchers, investors and solution providers.
Target Market(s): Chile, Uruguay
Specific Activity Date(s): This activity will take place 2021/03/TBD
Description: Chile is the largest exporter of fruits in the southern hemisphere and ranks number one as the world’s largest exporter of fresh grapes, cherries, blueberries, plumbs, as well as prunes and dried apples. Also, Chile is currently facing a water crisis with five central regions declaring an agricultural emergency which opens up opportunities for water monitoring and water saving solutions. Agriculture in Uruguay accounts for roughly 5% of the countries GDP and is a major foreign exchange earner. This activity will connect agricultural technology companies with buyers and channel partners for B2B meetings and allow Canadian companies to attend the attend the ExpoActiva agricultural show in Uruguay.
Disclosure: we welcome your applications to future outbound trips! Note that due to COVID-19 some trips may be adjusted based on updated government guidance.
Australia / New Zealand – Smart Cities
Date of Trips: October 27 – November 1, 2019
Application Deadline: September 1st, 2019
The similarities of city structures in Australia and New Zealand to those in Canada make this market ideal for Canadian smart city solution providers. Companies will attend B2B meetings in two major Australian cities followed by the Smart Cities Week Australia conference. Smart Cities Week is a global convening of policymakers, practitioners, technologists, researchers and affiliated organizations facilitated by the Smart Cities Council across not only Australia but Asia as well. After the conference, the delegation will then move to New Zealand for B2B meetings with cities and channel partners.
Italy/Germany Industrial Internet of Things (IoT)
Date of Trips: September 15 – 20, 2019
Application Deadline: July 17, 2019
Smart manufacturing, Industrial IoT, and Industry 4.0 tech companies will engage in a week-long program of B2B meetings, networking events and attendance at Industry of Things World in Berlin. The group will then travel for meetings in other manufacturing centres around Germany and finish the program in Italy for targeted meetings with potential customer and partners in the manufacturing sector.
Germany – Autonomous Vehicles
Date of Trips: October 28 – November 1, 2019
Application Deadline: September 1st, 2019
The autonomous vehicle market is estimated to reach $556B by 2026. Chosen companies will attend TU-Automotive Europe, Europe’s biggest gathering of telematics, autonomous car, mobility and other automotive technology executives and decision makers with over 600 attendees. The conference will be followed by B2B meetings with automotive manufacturers in Germany.
Turkey / United Arab Emirates (UAE) – ICT
Date of Trips: November 24 – 29, 2019
Application Deadline: November 4th, 2019
ICT spending in Turkey reached $32B last year with the UAE representing $4B. In partnership with the Trade Commissioner Service, this trip will focus on B2B meetings with end customers, distributors and partners.
For more information about the HyperGlobal program please contact hello@wearebctech.com
This program is supported by
