Spotlight on Trulioo

In this week’s Spotlight, we are featuring Vancouver-based Trulioo, a global powerhouse dedicated to building trust in the financial services industry through identity verification. With over 4 billion consumers in over 45 countries and a recent financing round of $15 million, Trulioo is successfully breaking boundaries and plans to continue expanding and growing even more. Read on to learn more about this emerging company and its goals for the upcoming year…

Describe your company and your primary products and/or service(s).

At Trulioo, we are helping build a framework of trust online so that people and businesses can feel safer when they are transacting and engaging with one another in a virtual environment. Our mission is to enable access to financial services by bridging the digital divide via verified identities for the entire global population. Trust is what has and always will connect us as humans, and at the heart of it all is verified identity.

As a global identity verification company, we help businesses and organizations instantly verify identities online through a single integration, providing real-time access to 4 billion consumers in over 45 countries via 145 trusted data sources – the widest coverage in the market.

Trulioo’s identity verification service, GlobalGateway, is used by over 400 global clients, including Stripe, Square, PayPal, WorldRemit, Interactive Brokers, and Kickstarter – among many other players in the payments, banking, ecommerce, and online marketplace space. GlobalGateway powers fraud and compliance programs to streamline anti-money laundering (AML) and know your customer (KYC) processes for digital transactions, including payments and ecommerce.

How many employees currently work at your company?

Currently staffed with 25 superstars headquartered in Vancouver, BC and five talented and dedicated team members spread out across the U.S., we are looking to add another 10 skilled and passionate members to our team in the next few months.

Trulioo People

Left: Jon Jones, President | Right: Stephen Ufford, CEO and Founder

Where are you located?

Located in the heart of downtown, Vancouver, kitty-corner to the Harbour Center and just minutes from the Pacific Centre and historic Gastown. We are located on the third floor of a beautiful heritage building – where our team gets to hike up three flights of stairs twice every day because being fit and healthy is a must here at Trulioo!

Describe the culture of the company.

We have a unique and diverse bunch at Trulioo. Each person brings something special to the table and it works wonders for us. Our team consists of a disparate collection of experiences, backgrounds, skills, and expertise. However, a few common characteristics you’ll find in each team member are respect for one another, deep commitment to success, and willingness to collaborate and cooperate. Each team understands their role in the big picture and takes pride in their work.

Empowerment is a key component of our culture at Trulioo. We strongly encourage our team members to take risks, experiment on new ideas, and implement an ongoing feedback loop to foster a healthy learning environment. Empowering our team drives accountability, performance and professional development. Our team makes decisions on their own every day and we stand by them 100 percent.

We have a very open work environment with lots of transparency and freedom. Office spaces are primarily used for meetings, conference calls, and brainstorming sessions. The open floor plan encourages our teams to interact and engage with one another.

And of course, we are known to host a few foosball challenges every now and then with phenomenal startups looking to flex their top foosball sharks over a friendly game (or two or three) accompanied with a local selection of craft beers and pizza.

What does your leadership team (and company as a whole) do to support/grow that culture?

Our leadership team leads by example and demonstrates a high level of engagement by rolling up their sleeves and throwing themselves into the trenches when they need to. There’s no place for egos here at Trulioo. We are a highly effective team and everyone understands their contribution to the success of the overall team and the accountability that everyone has to our clients, our investors and to each other.

The leaders of our organization walk the talk. We value action, not lip service, and that is certainly something each team takes a lot of pride in because the output made by each team is exemplary.

When your employees talk about your company, what do they brag about?

Our team brags about the Trulioo family they are part of, the challenge of being in a fast-paced environment at the cutting edge of FinTech, and of them being part of a company where we are making a profound impact by helping to provide financial access to all citizens of this world, especially in developing nations. They might also brag about our cappuccino machine!

Describe your most recent achievement, milestone, reason for bragging rights.

We recently closed a financing round of $15 million, the largest fintech round in Canada. America Express Ventures participated in the financing round making it their first investment in a Canadian startup.

We were also listed in KPMG’s Global Fintech 100 List as an “Emerging Star,” selected as CIX Top 20 Tech Company, and received Top Innovator recognition for our API technology by DevNetwork and presented with Europe’s 2015 Digital Identity Innovation Award. In addition, we were finalists for Deloitte’s Fast 50 Companies-to-Watch and Startups Canada Award for Innovation.

What kinds of roles are you hiring for?

We are hiring in every department from Business Support and Sales & Marketing to Product and Technology. You can see the full list of positions on our Careers page.

What kinds of people are you looking for?

We are looking for smart, like-minded individuals who share similar values, beliefs and work ethics. Being honest will earn you trust; being humble will earn you support; and being hungry will earn you respect. Since we spend so many hours in the day working alongside each other, it only makes sense that we hire people that we want to surround ourselves with.

And of course, having a good work-life balance is must-have quality for members of our team. It’s in everyone’s best interest to maintain a good balance to ensure job satisfaction and productivity.

What is your company goal for the coming year?

We’ve got lots of goals for the coming year, but two we’d like to emphasize here include continued coverage and capabilities, and culture development. In 2016, we will continue to expand our capabilities to an ever-growing set of global institutions all through exemplary results and levels of service. We will also focus on challenging and empowering our teams to refine our culture where they feel engaged and prepared for continued growth and success.

To learn more about Trulioo, visit
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