Spotlight on Method and Metric

Describe your company and its product.

Method and Metric is an SEO agency. We work with startups and global brands to improve their search visibility, increase their reach, and grow their revenue. We’re a small, closely knit team who works collaboratively and efficiently on digital projects.

What year did your company start?


Which city (or cities) are you located?

We are based in Vancouver, but foster a remote working culture

Describe your company culture in three words.

  • Collaborative
  • Curious
  • Accountable

How do you celebrate company or employee wins?

Team beers and treats from Pure Bread.

What is the problem that you are trying to solve?

We help organizations turn their website into a profitable marketing and sales channel in a way that is transparent and sustainable.

What is your biggest milestone to date?

Expanding our roster of clients outside of Canada in our first year of business.

What is your biggest challenge?

Battling the shady stereotypes of the SEO industry.

What is your motto?

We make SEO more human.

How are you making an impact?

We ensure that each website we work on contributes to the organization’s business goals and bottom line. Our impact is seen in the tangible results that we get for our clients.

What is your hope for the future of tech in BC?

That more small- and mid-size players can thrive in spaces quickly being eclipsed by the big guys.

Lightning Round with Jesse Ringer, Founder + Head of Search at Method and Metric

What excites you about your job?

So much. The feeling of limitless potential and no two days are ever the same.

What was the biggest obstacle you had to overcome?

My own limiting beliefs

If you can give advice to your 20-year-old self, what would you say?

Be patient, trust your instincts, and keep exploring

What are your pet peeves?

Inconsiderate people.

Words of wisdom to other tech CEOs or founders?

Focus on exceptional customer service and do quality work

Favourite city you visited?

Berlin stands out, but there are too many to pick just one

What is your formula for success?

We are invested in the success of our clients. Their success becomes our success.

Name one book that everyone should read.

The Laws of Human Nature by Robert Greene

How do you decompress?

Spend time in the mountains, travel.

Favourite movie?

Little Miss Sunshine