Biographical Info

Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company’s award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2006 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 10,000 marketers worldwide, managing over $25B in marketing investment to-date. Learn how leading marketing organizations at over 200 companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab run the business of marketing at Allocadia.com.