24 Apr 2023 Aspire to Tech – Elastic Path
Tell me about your company. When were you founded? What do you do? And where are you located?
Elastic Path is a software company founded in 2000. We create a commerce solution that allows users to compose their commerce solution the way they want to. That’s really what we do as a company – create commerce solutions. We are headquartered in Vancouver and also have offices in Toronto, Newcastle, and Boston.
What is the big problem that your company is tackling?
In the world of e-commerce, there are enterprise solutions, and then there are platforms like Shopify. When you look at what we’re tackling at Elastic Path, we’re tracking at that middle ground, where simple solutions like Shopify don’t necessarily meet the needs of our clients. Their business proposition and product catalog might be a little bit more complex, or there is something within their system that a regular out-of-the-box system can’t manage.
At the same time, we’re not at the huge enterprise level solution either, where complex custom integrations are required. Elastic Path offers solutions for businesses that need more than a basic commerce platform, but also don’t need a system that will cost them millions of dollars to implement. In the past, organizations have been forced to fit into one of those two boxes, so we play in that middle ground.
So, we solve problems for commerce leaders pushing the limits of technology but are feeling the limits of technology pushing back at them. We have a saying in our company that we’re working toward a world where everyone — yes, everyone — can bring their brilliant commerce visions to life.
What are you most proud of in terms of company Milestones?
From a product perspective, in the last two years, we’ve launched many different solutions. We launched our new Product Experience Manager, or PXM, which allows for unlimited catalog products and price book configurations for merchandisers and commerce. It offers the flexibility to do things that a lot of systems can’t do, which is a huge step forward.
Another thing, too, is we’ve maintained our company culture. The senior leadership team here is all about people and making sure that we feel comfortable. They pay close attention to their people & culture through regular pulse-checks, good pay, and support our career growth. Another example of this is our newly revamped maternity leave policy that was rolled out at our offices in Canada, the US, and the UK. I think those are key milestones that you wouldn’t necessarily see in a company LinkedIn post.
How would you describe your company culture?
It’s a good one! I think, in every company, the company culture is dictated by the leadership. Ours is focused on the people. Not only our people on the teams working on our products and services, but also our customers as well. We have this philosophy to strive to be remarkable and be the team, and really embracing the fact that we’re building solutions for customers, not just designing features. That strategy comes from our senior leadership team.
What are three words you would use to describe your company culture?
Focused on People.
By people, I mean everyone. From our internal teams to our customers, Elastic Path cares about people. I often think about the feedback we get from our customers who buy our solutions. They constantly report that they love working with us because we love working with people. We consider it one of the key differentiators to working with Elastic Path. I think that’s a direct reflection of our culture and its focus on people.
What is it like to work for your company, and why is it a great place to work?
We have people in our company that have been with us for over 15 years and longer. That’s significant. It shows that people think this is a great place to work and are willing to spend most of their career working here.
Another example of this is how many of our co-op placements come back to work for us after their co-op terms. It’s the same story with multiple employees who have left to pursue other opportunities, and eventually end up coming back to work with us again – you don’t see that very often. And commerce is a fascinating, but complicated space. It’s not for everybody. So, to have a culture that’s so strong that it plays a role in retaining talent is something to be proud of.
In their own words, what do your employees say?
Are you hiring?
Right now, we’re hiring on a needs-basis for teams and as we look to grow in the future. So, any available roles can be found on our careers page. My team specifically is not hiring at this time but in the near future I’d like to as there are more things we plan on developing and working on.