VANCOUVER, British Columbia, Feb. 27, 2018 — Two marketing technology leaders, Bizible and Allocadia, today announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market.
This timely partnership comes as marketers are becoming more accountable for their contributions to the business and demonstrating their impact. Forrester Research found that top challenges in setting marketing budgets were “attributing program spend to revenue results (56%)” and “demonstrating a clear return on marketing investment (52%).”1
This partnership allows marketers at companies like DemandBase to capitalize on key capabilities of Allocadia and Bizible to maintain tighter control over spend and deliver powerful return on investment insights. The team at DemandBase relies on both solutions to understand the impact of their marketing efforts. The combined solution ties investment data with revenue data to quantify the ROI of every sales and marketing channel, campaign and program including paid media, content marketing, sales activities, and field marketing.
“We are very excited about combining Bizible and Allocadia data,” said Nani Jansen, Director of Product Marketing at DemandBase. “This will be critical to help us determine our most effective approach in market. Bizible provides a deep view into our results from sales and marketing activities, including digital data, while Allocadia gives us complete control and transparency into our investments, how they align with our strategy and objectives, and reveals the ROI we’re getting from our marketing plans. The joint solution will reveal the true impact we’re having on the business and allow us to make smarter, faster, and more impactful decisions.”
“Marketing today relies upon the right set of actionable insights to make better decisions than the competition,” said Brewster Stanislaw, VP of Product and Strategy at Bizible. “Our customers have long benefited from Bizible’s ability to provide clarity across all marketing channels — whether offline or online — to maximize revenue and accelerate growth. We’re excited to work with the Allocadia team in a shared vision to help marketers optimize their revenue impact.”
“Over the past seven years we have seen marketers across the world embrace Marketing Performance Management and #RunMarketing more like a business. Partnering with Bizible is a significant milestone in this journey to help marketers spend every dollar with confidence,” said Katherine Berry, Co-Founder and Chief Product Officer at Allocadia. “Regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I. Bizible and Allocadia speak the same language and share the same vision. This is highlighted by joint customers like Demandbase who are taking control over their plans, investments, and results to deliver greater business impact.”
Allocadia is a leading Marketing Performance Management solution and creator of the #RunMarketing movement. The company’s award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2010 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 10,000 marketers worldwide, managing over $25B in marketing investment to-date. Learn how leading marketing organizations at over 200 companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab run the business of marketing at Allocadia.com.
Bizible is the leader in B2B & ABM every-touch marketing attribution dedicated to helping companies make profitable marketing decisions and increase revenue. Bizible’s technology connects all marketing activity (both online and offline) to revenue, enabling credit to be accurately distributed to the marketing channels that are making an impact. This advanced, multi-touch attribution technology empowers marketers to do more effective and more efficient marketing and revenue planning at more than 300 companies worldwide. Learn more at bizible.com
1 Source: Forrester Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality, October 2016.