Michelle is the Director of Community Performance at Traction on Demand. She leads their community program, Traction For Good, which focuses on enabling non-profits to become more efficient through the use of technology, and empowering staff to become philanthropists.
Michelle’s former roles include Executive Director of the Take a Hike Youth Risk Foundation; Marketing Coordinator for the Inter-Cultural Association of Greater Victoria and an Associate with a fundraising consulting company. She truly believes that companies have an incredible opportunity to create positive change if they ‘give what their good at’ in a meaningful way.
Michelle earned her BA in Communications and played varsity softball at SFU. She is passionate about the outdoors, playing hockey, and supporting great causes. She calls her workdays her ‘days off’, with three young kids keeping her busy at home!